Denim Day

Today marks the 17th annual Denim Day, a day where people everywhere are encouraged to wear denim in an effort to raise awareness of sexual assault and encourage anti-violence initiatives. Peace Over Violence, a “sexual and domestic violence, stalking, child abuse and youth violence prevention center […] dedicated to building healthy relationships, families and communities free from sexual, domestic and interpersonal violence” — along with fashion industry labels and activist groups — have worked together to make this day a globally recognized event.

This day evolved from the protest by women of the Italian Parliament in 1998 after the Supreme Court failed to convict a driving instructor for raping an 18-year-old student because she was wearing skinny jeans. The court claimed the interaction was consensual; as her jeans were ‘so tight,’ she must have helped the alleged rapist remove them.  The day following this ruling, the women of Parliament wore jeans in support of the victim and held placards that read “Jeans: An Alibi for Rape.”

Since then, Denim Day spans continents, involving participants from several countries and has gained the support of distinguished fashion brands such as Guess and Marcolin Eyewear. This year 5,067,548 people registered to participate and pledged to educate others about sexual assault and rape. Being one of these participants – I wanted to dedicate a blog post to raising awareness for this important day.


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Chambray Tunic // Tobi

Jeans // Nordstrom

Shoes // Target

Watch // Kate Spade

Photography courtesy of Ross Godick


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